Let’s help your clients go from “umm, what?” to “ahh, I get it now”.You’re short on time, writing isn’t your strong suit, and you might struggle to explain exactly what you do. So hire me. I’ll interview you, understand your business and write the content that helps your customers.
What web pages do you need?All business websites tend to have a similar set of core pages:
- Homepage: the starting point that sets the tone for the whole site. This must be clear, compelling and concise. You want to grab people’s attention and direct them to the part of your site that best serves their needs.
- Products/Services: a detailed look at what your business offers. There can often be dozens of sub pages in this section, depending on how wide and complex your business is.
- About: a place to convey your personality and show how you solve your customers’ problems, often via links to case studies.
- Blog/Resources: a set of in-depth content pages that demonstrate authority and relevance to your ideal audience.
Save money: Copy Fix is only £799This web editorial review package is for those who don’t need my full technical copywriting service. Learn more & book now
Content samplesHere are some examples of web page projects I’ve worked on. Click the links to read more detail:
An example of web content for Allied AerosystemsThis project involved some technical proofreading and rewriting for a UK-based calibration company. The client needed someone with attention to detail and an understanding of technical language. The result was a consistent set of website text that was authoritative and accurate but also easy to read.
Thanks, John, for your excellent work on proofreading our website.
Your integrated approach and feedback embraced the entire site and our intentions while also picking up the minor details.
Very thorough, professional and of the highest standards.
An example of web content for Calleo ConsultantsCalleo Consultants are a software reseller of Micro Focus testing tools. I wrote the content for their website as part of a new launch. Dozens of pages were in scope – here’s a brief look at a few of them.
An example of web content for Neuron ComputersThis project involved an editorial review of the Neuron Computers website. I used a combination of a private, password-protected video recording and a set of suggested editorial changes logged in MS Word to give Kevin and his team an easy way to make quick improvements to their content.
John went over our new website and gave solid advice on improving our copy. I really feel we will hit the ground running for 2019 and beyond thanks largely to John’s copywriting expertise.
Highly recommending John for those of you who need to improve their technical copywriting for blogs, LinkedIn itself, websites, or technical papers.
An example of web content for PRPHere is an example of web content written for a website refresh for PRP Polymer Engineering. This Hereford-based company specialises in producing plastic-injection moulded parts as a viable alternative to natural rubber. The old website was in need of a revitalisation, so I was commissioned to create a new site structure and to write the content for each page.
An example of web content for Umbrella Digital MediaThis example shows some homepage copywriting work that helped with the consistency and brand identity of this web design consultant. A discovery call on Zoom helped me get to the bottom of what Imogen’s business was all about. We agreed to play with the umbrella metaphor that’s part of her branding and came up with a headline that she was really happy with: “Web Design to Weatherproof Your Business”. The result of this project was a tight, on-brand set of copy that will help Imogen to connect better with her potential web design customers.
An example of web content for LISALISA (Licensing, SAM, ITAM Academy) is an on-demand video training subscription aimed at software-licensing pros who don’t want to rely solely on traditional classroom training. The business was set up by the well-respected ITAM Review, and I wrote the copy for the new website. There was scope to put a bit of personality into the homepage, which features one of my favourite taglines: “Learn SQL server at 3am in your pyjamas. Learn VMware from your armchair. Study SAP by the sea.”
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Let me save you the time and energy of producing your own content. I’ve written content for small and large businesses since 2009, and I’m ready to help you.
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John’s Copy Fix showed me what I couldn’t see on my website. The comments and feedback made perfect sense and improved my copy so much.
The process has helped me think more about the copy I’ll create in future for my website.