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10 quick tips for making better use of Twitter

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Step 1

Be findable by your real name

Make sure your real name is either in the name field or in your bio text. People will often look for you by your real name rather than by your company name.

Also, add your website URL to your profile. You’re missing out on easy web traffic otherwise.

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Step 2

Find untagged mentions of your content

If someone shares your website or blog in a tweet but doesn’t tag you, you won’t get a notification.

Search for these untagged mentions of your content by adapting this Twitter search: -from:espirian -@espirian

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Step 3

Find untagged mentions of your name

If someone mentions your name in a tweet but doesn’t tag you, you won’t get a notification.

Search for these untagged mentions of your name by adapting this Twitter search:

"john espirian" -from:espirian -@espirian

(Doesn’t work so well with common names.)

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Step 4

Find hashtags properly

If you want to find tweets containing a hashtag, use this web address and change example to the hashtag you want.

Twitter hashtag search by URL

This works better than Twitter search, which can display extra results that may not be relevant.

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Step 5

Mute irrelevant words, phrases and hashtags

Use Twitter’s privacy settings to mute words, phrases and hashtags that aren’t relevant or that you’re fed up of seeing.

On desktop, use this address to view/edit the list:

See my muted list in this Google Docs file.

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Step 6

Preview your links

Before you share a link in a tweet, you can preview what the featured image (if there is one) will look like when the tweet is posted.

Enter the web address on this page to test it:

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Step 7

Filter your searches

Add filters to your Twitter searches to restrict the results. Examples:

  • filter:images – only tweets containing images
  • filter:follows – only tweets by those you follow
  • filter:verified – only tweets by “blue tick” accounts

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Step 8

Use date-based searches

Restrict Twitter search results by date by using either or both of these date filters:

  • until:2017-05-08 – tweets up to 8 May 2017
  • since:2019-07-01 – tweets after 1 July 2019

Want more filters? See my Twitter advanced search guide.

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Step 9

Pin your most valuable tweet

Use the pin feature to highlight your most important or popular tweet.

Pin to profile in Twitter

This could be an in-depth article, a personal video welcome or a tweet with a lot of engagement.

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Step 10

Find out who follows each other

Use DoesFollow to see which Twitter accounts follow each other.


It’s a good tool to understand where there are opportunities to help people connect.

John Espirian

John Espirian

I'm a content writer for B2B websites. I explain how products, services and processes work, to help you build trust and authority with your customers.

I also help business owners do better on LinkedIn.

My book is Content DNA.

Espresso: digital caffeine in your inbox.

Free email tips to improve your web content and LinkedIn presence.
Always fewer than 200 words.

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