What to expect (and what not to expect)

Here’s what you’ll get by sticking around and reading my content on

This isn’t like a political manifesto. I actually mean it. You get to think up weird and unusual punishments if I let you down.

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Relentlessly helpful content

If you want to write better content, improve your web presence or be smarter on LinkedIn, you’re in the right place.

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Simple, clear language

I won’t use big words or long sentences to sound clever.

I make things simple to understand.

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Transparent pricing

I don’t hide my prices.

Check out my pricing page for the low-down.

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Useful referrals

If I’m not available to handle a writing job, I’ll hook you up with someone.

Check out my recommended copywriters page.

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Captions on videos

Did you know that more than 80% of all videos are played with the sound off?

All my videos have captions so that you don’t have to turn on sound to understand what I’m saying.

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No spam

I send helpful content to people on my Espresso ☕️ email list, and I keep all messages to fewer than 200 words.

There’s no stinking hosepipe of spammy sludge here. And no endless walls of text.

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No sales

No arm-twisting. No guilt-tripping. No pushy “buy buy buy”.

If you want to hire me to write some content, please get in touch.

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No adverts

There are no banner ads or sponsored content.

I include some affiliate links for services I use and like.

I don’t promote stuff unless I believe in it.

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No guest posts

Everything on here is stuff I’ve written myself.

I don’t accept guest post submissions.

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No copying

Stealing isn’t cool. I don’t copy other people’s homework.

Check your writing for plagiarism with this free tool: Copyscape.

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No popups

I hate popups and “welcome mats” – those things that slide over the whole screen.

You get my content without interruption.

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No image carousels

You know those moving image galleries I’m talking about.

Never on this site.

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No clickbait headlines

“What Tarquin did next amazed everyone.”

Good for him. I don’t write junk.

Learn more: How to write good headlines

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No personal rambling

You’re not here to learn about my “journey”.

I share helpful hints and tips – and not much else.

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No gated content

I won’t force you to sign up to my mailing list.

If you want my direct help, I charge for my time.

Otherwise, all my goodies are free and available to all.

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No browser notifications

I won’t present you with one of those annoying “we’d like to send you notifications in your browser” messages.

Has anyone ever clicked “Accept” on those anyway? Pointless.

And finally, I don’t do any of the stuff mentioned here:

Social media bad practice

John Espirian

John Espirian

I'm a content writer for B2B websites. I explain how products, services and processes work, to help you build trust and authority with your customers.

I also help business owners do better on LinkedIn.

My book is Content DNA.

Get in touch.

Tip: nice people get a quick response.