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John Espirian is the relentlessly helpful technical copywriter and author of Content DNA

A former Microsoft Mac MVP and former director of what is now the Chartered Institute of Editing and Proofreading (CIEP), John writes B2B web content to help clients explain how their products and services work.

John’s blog provides practical advice to help business owners write better web content and stand out on LinkedIn. Find him at

John Espirian
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